How to Know If It's Working

Start with a baseline

Before you change anything, run your site through AI Lens. Note your score.

Then make changes and run it again. Did your score go up?

That's the direct measure.

Check AI tools manually

Every few weeks, ask AI tools questions about your industry:

• "What companies do [what you do]?"
• "Best [your product type] for [your customer type]"
• "Who should I use for [your service]?"

Are you coming up more often? That's a good sign.

Look at your traffic sources

In your analytics, watch for traffic from:

• chat.openai.com
• perplexity.ai
• claude.ai

If you're getting traffic from these, AI is mentioning you and people are clicking through.

Be patient

This isn't instant. AI tools update their knowledge over time. Changes you make today might take weeks to show up in how AI talks about you.

Keep improving your content. Keep checking your score. The sites that stay consistent win.

What to fix first

If your score is low, focus on:

1. Making it clear who you are (first paragraph of your homepage)
2. Adding specific facts instead of vague claims
3. Cleaning up your page structure

Start there. The rest follows.