How a SaaS Startup Increased AI Visibility by 47%

The problem: AI didn't know they existed

TaskFlow is a project management tool for small marketing teams. Good product, happy customers. But when people asked ChatGPT "what's the best project management tool for marketing teams," TaskFlow never came up.

They ran their site through AI Lens and found out why. Out of 10 queries their ideal customers might ask, AI only mentioned them for 2.

Two out of ten. That's an 80% miss rate.

What was going wrong

Their homepage said: "The smarter way to manage your projects. Built for teams who want to do more."

That could describe literally any project management tool. AI had nothing specific to grab onto.

Their features page listed things like "intuitive interface" and "powerful collaboration." Again, meaningless to AI.

And they had zero structured data. AI had to guess what kind of page it was even looking at.

What they fixed

First, they got specific. The homepage now says: "TaskFlow is project management software built for marketing teams under 20 people. Track campaigns, manage deadlines, and keep your whole team on the same page."

Same product. Now AI knows exactly what it is and who it's for.

Second, they added real facts. Instead of "trusted by thousands," they wrote "used by 847 marketing teams including agencies like Spark Creative and in-house teams at companies like Nomad Coffee."

Third, they added schema markup. A simple SoftwareApplication schema that tells AI: this is software, here's the name, here's what it does, here's who makes it.

The result: 47% improvement

They ran AI Lens again after making the changes. Now they appear for 7 out of 10 relevant queries.

That's a 47% improvement in AI visibility.

Not because they did anything complicated. They just made it obvious what they do and who they do it for.

What you can take from this

The fixes that worked:

1. State exactly what you do in your first paragraph. Don't make AI guess.
2. Replace vague claims with specific facts. Numbers, names, concrete details.
3. Add structured data. It takes 10 minutes and it tells AI exactly what your page is.

If AI isn't mentioning you, it's usually not a mystery. It's a clarity problem.