Make It Obvious Who You Are

AI needs to know who you are

Before AI can recommend you, it needs to understand a basic thing: who are you?

Are you a company? A product? A person? What do you do? Who do you do it for?

If AI can't answer these questions quickly, it moves on.

What makes this hard

Most websites assume visitors already know something about them. But AI doesn't have that context.

Your homepage might say "The smarter way to manage your team." That tells AI nothing about who you are.

Compare that to: "TeamSync is project management software for remote marketing teams."

Same product. One version AI understands. One it doesn't.

The quick fix

Somewhere prominent on your homepage (ideally the first paragraph), state:

• Your company or product name
• What you do in plain terms
• Who you do it for

Example: "Acme Accounting is bookkeeping software built for freelance designers."

That single sentence tells AI everything it needs to know.

Check your score

When we analyze your site, we look at how quickly AI can identify who you are. If it takes multiple paragraphs, or if different AI tools identify you differently, your score drops.

Fix this first. Everything else depends on it.