Format Your Page So AI Can Read It

Structure comes first

When AI looks at your page, it first looks at the structure: headings, lists, sections.

This tells it what's important and how information is organized. Then it reads the actual words.

A clear structure helps AI understand your content. A messy structure confuses it.

What good structure looks like

One main heading per page. This is your H1. It tells AI what the page is about.

Section headings. Break your content into sections with clear headings. "Features," "Pricing," "About Us."

Lists when you have lists. If you're listing features or benefits, use actual bullet points. Don't bury them in paragraphs.

Tables for comparisons. If you're comparing plans or showing specs, use a table. AI reads tables easily.

What bad structure looks like

• Multiple competing headings
• Walls of text with no breaks
• Lists written as paragraphs
• Important information hidden in the middle of long sections

The easy win

Structure improvements don't require rewriting your content. You're just reformatting what's already there.

Add headings. Convert paragraphs to lists where appropriate. Move important information higher up.

These are small changes that make a big difference to how AI reads your page.