AI Ignores Your Marketing Speak

Marketing words mean nothing to AI

"We're a world-class, innovative solution provider delivering best-in-class results."

AI reads that and extracts: nothing. There's no fact there. No specific claim. Nothing it can use.

What AI actually looks for

AI pays attention to specific facts:

• Numbers: "serving 2,500 customers"
• Names: "founded by former Google engineer"
• Places: "based in Austin, Texas"
• Dates: "launched in 2019"
• Concrete claims: "cuts invoice time by 40%"

These are things AI can actually use when someone asks about you.

A tale of two descriptions

Version A: "We're a leading innovator in the customer success space, helping businesses of all sizes achieve their goals."

Version B: "We make onboarding software. Companies like Stripe and Notion use it to train new employees 3x faster."

Same product. Version B gives AI something to work with. Version A is invisible.

You can still have personality

This doesn't mean your site has to be boring. Write whatever you want for humans.

But somewhere on the page, include the facts. The numbers. The specifics.

Think of it as: write for humans, but include the facts AI needs.