People Are Asking AI Instead of Google

The way people search is changing

Last year, ChatGPT answered over 10 billion questions. Perplexity is growing faster than any search engine in history. Google now shows AI answers at the top of results.

When someone Googles you, they click through to your site. When someone asks ChatGPT about you, they get an answer right there. No click. No visit.

Sometimes AI mentions sources

Here's the thing: AI doesn't always answer in a vacuum. Sometimes it says "according to [your company]" and links to you. Sometimes it doesn't.

The difference? How clear your content is.

AI mentions you when:

• Your page clearly answers the question
• You state specific facts, not vague claims
• It's obvious what your business does

AI ignores you when:

• Your content is generic ("we help businesses grow")
• Important details are buried or missing
• It can't figure out who you are or what you do

What you can do about it

The businesses getting mentioned by AI aren't doing anything fancy. They're just being specific.

Instead of "we're a leading provider of solutions," they say "we make accounting software for restaurants."

Instead of "our experienced team," they say "founded in 2019 by two former Intuit engineers."

That's it. Be specific. Be clear. Make it easy for AI to understand what you do.